Indonesia’s tech wearables and apparel firm ZULU has secured an unspecified investment from ride-hailing major Gojek, a top executive confirmed to DealStreetAsia.
ZULU, founded by Nathan Roestandy and Yusuf Syaid in 2018, produces Bluetooth motorcycle helmets, pollution control masks, motorcycle jackets, gloves, and goggles. Its products are currently available on e-commerce site Lazada.
Gojek’s investment in ZULU was first reported by Daily Social.
“We secured funding from Gojek in August 2018 after pitching our business in January 2018. From there, we were part of the Gojek rebranding campaign – managing production, QC and delivery of the two types of jackets [for Gojek driver-partners],” ZULU co-founder and CTO Yusuf Syaid said.
“We assisted Gojek’s intenal supply chain digitalization process by creating smart barcodes using RFID – used in the new jackets and helmets, producing over two million pieces [in total], with more on going for their future driver attributes like the GoFood bag and so on in the pipeline,” Syaid added.
DealStreetAsia has reached out to Gojek for comment.
Gojek is currently the sole investor in ZULU, which is also in the process of raising its Series A round. Declining to divulge details about the startup’s fundraising targets, Syaid said the fresh capital will be used to grow the team and launch stealth projects.
The ZULU investment is Gojek’s first in the consumer goods space in the country. So far, Gojek has made 11 acquisitions, with the most recent one being Indian AI-powered tech recruitment platform AirCTO in June last year. The firm has also invested in the Series D round of Indian cloud kitchen Rebel Foods.
On the fundraising front, as reported earlier, Gojek will seek to complete its Series F financing round of at least $2 billion this year.