Indonesian home design startup Dekoruma bags Series B from GDN, AddVentures

Indonesian home and living platform Dekoruma has raised a “multi-million” Series B funding round from Indonesia’s Global Digital Niaga (GDN) and AddVentures by SCG, the corporate venture arm of Thailand’s Siam Cement Group.

The round was joined by Skystar Capital, as well as existing investors Beenext and Convergence, Dekoruma said in a statement.

Founded in 2016, Dekoruma started out as an online marketplace for furniture and household appliances but has since developed to become an end-to-end home & living platform in Indonesia that provides B2C/B2B retail and services to both end-customers and property developers.

The company provides a platform which matches homeowners with interior designers who will design their houses using Dekoruma’s real time design platform. The platform also connects them to partner workshops for production, contractors for assembly and installation, as well as third-party vendors such as mechanical & electrical or flooring & wall painting.

It currently claims to run more than 500 simultaneous unique Design & Build projects at any point in time, each valued at around Rp 70-100 million, accomplished by more than 100 interior design partners based in Jakarta.

The newly raised capital, the company said, will be used to improve the company’s proprietary Design & Build platform, extending supply chain capacity, and services expansion to other cities.

“Seeing how the industry has arrived at status quo since decades ago, it is only a matter of time till this multi-billion dollar industry enjoy optimization through technology that we are building. Just imagine the big and lucrative opportunities that will emerge by then,” said Dekoruma founder and CEO Dimas Harry Priawan.

For GDN, which is more popularly known for its flagship e-commerce firm Blibli, the funding in Dekoruma is its first publicly known investment since its participation in the $1.5 billion funding round in ride-hailing firm Go-Jek in February.

As for AddVentures, the investment in Dekoruma follows its recent backing of Indonesian online B2B marketplace Ralali last month. Addventures’ parent company SCG is one of the leaders in building materials and industrial supplies in Thailand.

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