Indonesia’s Instagram for food app Sembako Social to launch in November

Image: DealStreetAsia

Sembako Social, an Indonesian startup, is planning to roll out an app that will allow foodies to share photos and buy food through their smartphones. Comparable to Instagram, the Sembako app is attempting to fuse mobile commerce and social media in the food and beverage sector. The app will be launched in November this year.

Users in Indonesia can discover interesting food choices and even win discounts on desserts, snacks, and beverages. The app will allow users to share and vote on their favourite food, and buy it with the ease of a simple swipe. While offering the end users a unique dining experience, the Sembako app will allow food merchants to collaborate with each other.

“There are no shopping apps in the top 15 most downloaded apps in the U.S. We want to make shopping for food more fun and collaborative. The more you shop and share, the more opportunities are opened to explore new food,” Walesa Danto, CTO of Sembako told DEAL STREET ASIA through email.

Sembako Social will soon be available for free on the Android market in Indonesian language.

Danto said, now is the time to launch this app as there is an increasing number of bazaar events happening every week. The app is expected to acquire 300,000 users in the first year months and it will extend its reach to food lovers worldwide. He added, the apps is expected to attract 3 million users by the third year in Jakarta alone and raises $5 million to help with growth acceleration.

Danto was part of one of the three winning teams in the first-ever the country coding competition sponsored by Indonesia government as part of Code4Nation held on August 22-23, 2015. The event was facilitated by the Presidential Staff Office where winners had the opportunity to meet with President Joko Widodo.

The Merdeka Hackathon 2015  provides opportunity for developers to showcase their skills in helping the Indonesian government solve a problem develop an application that would allow it to help monitor rising food commodity price in the market.