Price comparison portal Pricebook raises second round of funding from Japanese & Singaporean investors

Visual from Pricebooks homepage

Indonesian gadget price comparison portal Pricebook Tuesday said it had raised a second round of funding from a group of investors that include Global Brain Corporation, IMJ Investment Partners Pte Ltd and Hiro Mashita, founder & director of m&s partners Pte Ltd.

The company did not disclose the amount it had raised. It had earlier raised an undisclosed amount from from Incubate Fund (Honma Masahiko) in September 2013.

Pricebook Co Ltd. is a Japanese startup established in September 2013 aimed at addressing problems between the business operators and consumers in Southeast Asia .

The gadget price comparison portal Pricebook was released in the Indonesian market in December 2013.

The company, which currently has a 12-member team, said it will use the funding to further accelerate its strategies to evolve into a marketing platform for both online and offline retailers based on its current price and product database.

“Pricebook will expand its team and speed up on partner acquisition, aiming for the No 1 online platform to resolve issues surrounding businesses and consumers in emerging markets,” it said in a statement.

Pricebook focuses on Indonesia’s merchandises such as mobile phones, computers, and other electronics to aggregate product specs, reviews, and prices from online and offline shops.

While trying to address needs of consumers, the company is also attempting to reach out to merchants. For the users, active reviews and forum threads serve as the community to find answers to their questions, while for the merchants, it provides shop exposure and market data to support their online marketing. It has also been attempting to build up actual merchant communities as well as user communities, in order to enhance their online related sales, by offering special discount vouchers only for its customers.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.