Indonesian gadget price comparison portal Pricebook Tuesday said it had raised a second round of funding from a group of investors that include Global Brain Corporation, IMJ Investment Partners Pte Ltd and Hiro Mashita, founder & director of m&s partners Pte Ltd.
The company did not disclose the amount it had raised. It had earlier raised an undisclosed amount from from Incubate Fund (Honma Masahiko) in September 2013.
Pricebook Co Ltd. is a Japanese startup established in September 2013 aimed at addressing problems between the business operators and consumers in Southeast Asia .
The gadget price comparison portal Pricebook was released in the Indonesian market in December 2013.
The company, which currently has a 12-member team, said it will use the funding to further accelerate its strategies to evolve into a marketing platform for both online and offline retailers based on its current price and product database.
“Pricebook will expand its team and speed up on partner acquisition, aiming for the No 1 online platform to resolve issues surrounding businesses and consumers in emerging markets,” it said in a statement.
Pricebook focuses on Indonesia’s merchandises such as mobile phones, computers, and other electronics to aggregate product specs, reviews, and prices from online and offline shops.
While trying to address needs of consumers, the company is also attempting to reach out to merchants. For the users, active reviews and forum threads serve as the community to find answers to their questions, while for the merchants, it provides shop exposure and market data to support their online marketing. It has also been attempting to build up actual merchant communities as well as user communities, in order to enhance their online related sales, by offering special discount vouchers only for its customers.