Indonesia’s Tokopedia said to be in talks to acquire wedding marketplace Bridestory

Photo: Bloomberg

Indonesian e-commerce unicorn Tokopedia is in talks to acquire Jakarta-based online wedding marketplace Bridestory, according to two people familiar with the development.

It is understood that discussions are at an advanced stage and, if talks fructify, Tokopedia will pick up a 100 per cent interest in Bridestory. While the size of the transaction could not be confirmed, sources say the deal is likely to value Bridestory at up to $50 million.

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