Baidu-backed iQIYI enters JV with G.H.Y Culture to boost SE Asia presence

Baidu-backed iQIYI enters JV with G.H.Y Culture to boost SE Asia presence

Baidu-backed Chinese video-streaming giant iQIYI Inc. on Wednesday announced a joint venture with Singapore-headquartered entertainment and content provider G.H.Y Culture & Media Holding Co., Limited to deepen its presence in Southeast Asia.

Executive chairman and group chief executive officer of G.H.Y Guo Jingyu said that Southeast Asia had been earmarked as a growth market and the investment will boost its presence in the region. The strategic alliance aims to identify and promote talent across Southeast Asia through initiatives such as a talent search programme, according to a company release.

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