Singapore’s iVideoSmart raises $4.5m led by Kickstart Ventures

Photo from iVideoSmart's social media page.

Singapore-based video publishing platform iVideoSmart Pte Ltd (IVS) has announced raising $4.5 million in a Series A+ funding round led by Philippine-based venture capital firm Kickstart Ventures.

The funding round, which brought IVS’ total funding amount to $8 million, was also participated by Darwin Ventures, SGInnovate, and existing investors Monk’s Hill Ventures and EE Capital.

Kickstart Ventures is the venture capital arm of Philippine telco giant Globe Telecom. It is also backed by Ayala Corporation and Singapore’s Singtel.

In a statement, IVS said it plans to use the proceeds for commercial and technical expansion as well as business development. The Singapore-headquartered firm is also looking at expanding its Asia footprint.

Launched in 2016, IVS claims to be one of the largest independent video publishers in the region, delivering over 150 million video views on 500 million pages and reaching over 80 million unique users across its network of media publishers in five countries.

The company aims to help content owners monetize properly, brands to engage with their audience effectively, and video consumers to experience a friendlier interface with less intrusion and distraction.

“We differentiate ourselves by profiling against content which leads to better engagement and we are pushing the boundaries of video with our affiliation and monetization suite of solutions,” said IVS CEO Sze Chin Lee.

IVS also has video solution dubbed “HotSpot” that provides programmatic and optimised direct from video to eCommerce affiliate conversion that empowers publishers to deliver call-to-action and performance-based offerings to advertisers.

iVideoSmart first raised $3.5 million in its Series A funding last March 2017. The round was led by Monk’s Hill Ventures.

Kickstart Ventures vice-chairman and president Minette Navarrete said, IVS improves brand safety while increasing personalisation and efficiency which, as a result, provide better monetisation for publishers and content owners.

“There is broad agreement in the industry that video is the format that drives user engagement, and will continue to do so in the coming years,” said Navarrete.

Also Read:

China’s video platform iQIYI Sports completes $124m Series A round

Philippines’ Kickstart Ventures scales up startup funding in emerging markets

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.