Japan-based virtual reality startup Cluster has announced raising JPY 50 million (about $455643.50) in a fundraising round from Skyland Ventures, East Ventures, and other investors, according to a report.
Cluster runs a virtual reality meetup app that allows users to attend events from the comfort of their smart and virtual reality devices that support the Oculus Rift, GearVR, Windows, Mac, iOS and Android operating systems although some features may not be available on various devices.
The company, which was previously known as Fictbox, had secured an undisclosed round of funding from Skyland Ventures’ second fund announced in January 2016.
According to the company’s website, recent events that used Cluster include Unite 2016, a tech and development conference organised by game engine company Unity. Users are represented by their avatars and user names, and can navigate the event virtually with wearable devices.
Virtual reality events are not exactly new although not many companies have jumped on the bandwagon. AltspaceVR, a virtual social networking company, is one, having planned and carried out a press conference in virtual reality entirely in its bid to raise publicity for its new Gear VR version launch.
In an article detailing the changes virtual reality will bring to the event management industry, Jennifer Nguyen wrote, “The potential uses of VR in events are limitless. Organizers will be constantly challenged to deliver new and exciting VR experiences to the more tech-savvy younger generation of attendees.”
On the other hand, investors have become more savvy and interested in betting on virtual reality startups. Japan gaming and social company GREE, for example, recently launched its $12 million fund targeting virtual reality startups, and Taiwan’s Cherubic Ventures has also launched its $120 million fund looking at Saas, virtual reality and robotics startups.