Japanese e-commerce giant Rakuten unveils plan to fight Amazon, SoftBank

Japanese e-commerce giant Rakuten unveils plan to fight Amazon, SoftBank

A staff of Rakuten Cafe is seen under a logo of Rakuten Inc at a shopping district in Tokyo August 4, 2014. REUTERS/Yuya Shino

Japan’s e-commerce giant Rakuten Inc. is offering a glimpse into its ambitious plan to build a cutting-edge wireless network to take on Masayoshi Son’s SoftBank Group Corp., stay in the lead in mobile payments and win back market share from Amazon.com Inc.

Bring stories like this into your inbox every day.

Sign up for our newsletter - The Daily Brief
Subscribe to Newsletter