Japanese e-commerce giant Rakuten unveils plan to fight Amazon, SoftBank

Rakuten
A staff of Rakuten Cafe is seen under a logo of Rakuten Inc at a shopping district in Tokyo August 4, 2014. REUTERS/Yuya Shino

Japan’s e-commerce giant Rakuten Inc. is offering a glimpse into its ambitious plan to build a cutting-edge wireless network to take on Masayoshi Son’s SoftBank Group Corp., stay in the lead in mobile payments and win back market share from Amazon.com Inc.

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