Southeast Asia’s omnichannel beauty and personal care platform Konvy has announced raising $22 million in its Series B funding round, led by Cool Japan Fund Inc, with participation from existing investors, including Insignia Ventures Partners.
The round comes two years after Konvy raised $11 million in a second tranche of Series A funding in 2024 from New Day Ventures Limited, Alibaba International Digital Commerce Group and Insignia Ventures Partners. In 2022, Konvy raised $10 million in a Series A funding solely from Insignia Ventures Partners.
Proceeds from the latest round will support Konvy’s regional expansion across Southeast Asia and the growth of its private label brands.
Konvy claims that the company has established a market-leading position in Thailand with over 20,000 products from more than 1,000 brands of beauty and personal care products in the country.
Konvy is scaling its presence in the Philippines and Malaysia through its omnichannel strategy spanning marketplaces, social commerce, and localized marketing. The expansion comes amid rising middle-class spending and growing demand for curated premium beauty products across Southeast Asia.
“Closing our Series B marks an important milestone for Konvy,” said Qinggui Huang, Group CEO of Konvy. “We have built a strong leadership position in Thailand, and we are now focused on scaling that success across Southeast Asia. With CJF as our lead partner, we are uniquely positioned to bring high-quality Japanese brands to the region while continuing to grow our own portfolio of private label products.”
Cool Japan Fund is a government-backed investment fund established to contribute to the sustainable growth of Japan’s economy through the expansion of overseas demand and supply of attractive products and services unique to Japanese lifestyle & culture.
In November 2025, the fund participated in the Series C round of Vietnam’s D2C fashion brand Coolmate.
