China's Kuaishou looks to give smaller merchants a livestreaming leg up

China's Kuaishou looks to give smaller merchants a livestreaming leg up

Kuaishou headquarters in Beijing on July 27, 2021. Photo: VCG

China’s No. 2 short-video app Kuaishou Technology Co. Ltd. has unveiled a strategy to steer more traffic and offer other support to 500 young brands selling reasonably priced, quality products via livestream on its platform.

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