China Digest: L Catterton backs pet brand; OnMyGrad plans regional foray

Pure & Natural 'Inne' Cat Food Series. Source: L Catterton

L Catterton has made its first pet food investment in China. Separately, Hong Kong-based HR tech startup OnMyGrad has raised a pre-seed round, while planning a seed round later this year to fuel its regional expansion plan.

L Catterton invests in Enova as its first pet food deal in China

Global consumer-focused private equity (PE) firm L Catterton announced on Friday that it has invested in Shanghai Enova Pet Products, the owner of premium pet food brand Pure & Natural, marking its foray into a fast-growing market propelled by pet lovers in China.

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