Lazada records strong order uptick in June quarter

REUTERS/Darren Whiteside

A significant shift from the direct sales model to the marketplace-based e-commerce model seems to have delivered  for Lazada – the south-east Asian e-commerce company owned by Alibaba Group – if its June 2019 quarter performance is a pointer.

Lazada has recorded strong order growth in Southeast Asia along with operational improvement after strengthening its 3P business, management team and technology infrastructure, according to excerpts drawn from the latest Q1 FY2020 (quarter ending June 30, 2019) earnings release by Alibaba Group Holdings Limited.

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