<article>Alibaba-backed e-commerce platform Lazada has announced former Taobao executive Leo Chow as the new CEO of its Malaysian operations, it said in a statement on Tuesday.</article>

Alibaba-backed e-commerce platform Lazada has announced former Taobao executive Leo Chow as the new CEO of its Malaysian operations, it said in a statement on Tuesday.
Chow, who took on the role since January, succeeds Christophe Lejeune. He will lead the strategic development of Lazada Malaysia and work closely with the local function teams. According to local reports, Lejeune &#8220;remains part of the Lazada family&#8221;.
Having spent eight years in Alibaba&#8217;s Chinese e-commerce platform Taobao, Chow was most recently responsible for Taobao Global Platform, where he introduced a new model of cross-border business based on social e-commerce and held category management roles.
According to the e-commerce platform, Chow has been with Lazada Malaysia since 2018 as its regional executive vice president, where he developed and implemented regional category and assortment strategies; and managed traffic policies on marketing platforms.
He was also involved in the facilitation of Alibaba&#8217;s investment and integration of Lazada when the Chinese internet giant picked up a 51 per cent stake in Lazada for $1 billion from Rocket Internet in April 2016. Alibaba has since increased its stake in Lazada to 90 per cent for $4 billion.
Last December, Lazada Group appointed its executive <a href="https://www.dealstreetasia.com/stories/alibaba-lazada-ceo-113687/">Pierre Poignant as its group CEO</a> &#8211; its second group CEO appointment in 2018 &#8211; with immediate effect, succeeding Lucy Peng, who remains as the e-commerce group&#8217;s executive chairwoman.
Poignant was appointed group executive president in August 2018 and was Lazada’s COO when he first started in the company in 2012, working along with Lazada founder and former CEO Maximilian Bittner. Last November, Bittner announced he has <a href="https://www.dealstreetasia.com/stories/people-digest-lazadas-bittner-joins-vestiaire-lafarge-malaysia-chief-gets-new-role-111321/">joined pre-owned luxury and premium fashion site Vestiaire Collective</a> as its CEO.
Over the causeway in Singapore, Lazada Group has announced the <a href="https://www.dealstreetasia.com/stories/lazada-redmart-grocery-119635/">integration of online grocer RedMart&#8217;s operations into its ecosystem</a>. The e-commerce startup acquired RedMart in 2016 for an undisclosed sum.
Also read:
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/is-lazada-losing-ground-advantage-tokopedia-shopee-in-indonesia-119766/">Is Lazada losing ground? Advantage Tokopedia, Shopee in Indonesia?</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/lazada-redmart-grocery-119635/">Singapore: Lazada integrates RedMart, to launch grocery &amp; supermarket operations in March</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/alibaba-lazada-ceo-113687/">Alibaba-backed Lazada names new CEO for second time in 2018</a>

Chow, who took on the role since January, succeeds Christophe Lejeune for the role. He will lead the strategic development of Lazada Malaysia and works closely with the local function teams.

Lazada Malaysia appoints former Taobao executive as new CEO

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