<article>Lazada Group is launching supermarket and grocery shopping on its platform, starting with the integration of RedMart&#8217;s operations into its ecosystem.</article>

Lazada Group is launching supermarket and grocery shopping on its platform, starting with the integration of RedMart&#8217;s operations into its ecosystem.
Singapore-based online grocer RedMart was acquired by Lazada in 2016 and has operated independently since. It will officially move into the Lazada fold on March 15 for the launch of supermarket and grocery shopping services on Lazada&#8217;s platform.
The integration will add more than 165,000 fresh produce and grocery products onto Lazada&#8217;s platform, along with other product categories such as beauty, fashion, consumer electronics, household goods, toys and sports equipment.
According to Lazada, the move is aimed at catering to the soaring demand for supermarket shopping online. The grocery market in Southeast Asia is expected to hit $309 billion by 2021, with shoppers filling their baskets online more than twice a month. In Singapore, 7 in 10 people who shop for groceries online do so on RedMart, it claimed.
Jing Yin, co-president of Lazada Group, said: “We want to drive the evolution of grocery shopping in the region by combining our unparalleled assortment of products and superior logistics network to transform the way customers get their daily essentials and fresh produce. Most of us shop for groceries and other household items very frequently. This presents a unique opportunity for Lazada to be part of our daily lives.”
RedMart&#8217;s co-founder Roger Egan has also been appointed as Lazada&#8217;s Supermarket group head. As part of his regional role, Egan will oversee the expansion, launch and operations of Lazada’s supermarket business and delivery network across the region.
Lazada, majority owned by Chinese tech giant Alibaba, was said to have bought RedMart for $30-40 million in 2016 although the companies had not disclosed any figure.

Lazada Group is launching supermarket and grocery shopping on its platform, starting with the integration of RedMart’s operations into its ecosystem.



Singapore: Lazada integrates RedMart, to launch grocery & supermarket operations in March

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Singapore: Lazada integrates RedMart, to launch grocery & supermarket operations in March

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