Luxury beauty firms delve into tech M&A to attract online shoppers, younger customers

Shiseido CEO Masahiko Uotani. Photographer: Anthony Kwan/Bloomberg

Shiseido Co., the Japanese firm that sells Laura Mercier cosmetics and Dolce & Gabbana fragrances, sold 1 trillion yen ($9.3 billion) worth of beauty products last year, mostly in traditional stores where customers can sample brands in person.

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