LVMH-backed PE fund invests in S Korean sunglass maker Gentle Monster

LVMH-backed PE fund invests in S Korean sunglass maker Gentle Monster

The logo of French luxury group LVMH is seen at the company headquarters in Paris, France, February 23, 2016. Picture taken February 23, 2016. REUTERS/Jacky Naegelen/File Photo

A private equity firm backed by French luxury goods giant LVMH has invested in South Korean startup sunglass maker Gentle Monster, banking on the Korean pop culture boom to fuel sales of the country’s luxury brands.

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