MakeMyTrip attempts to juggle between growth and profitability

Photo: Reuters

A lot changes in a year. In the June 2017 quarter, MakeMyTrip Ltd’s marketing and sales promotion expenses were higher than its net revenue. Thankfully for the company’s investors, that was a rare feat. Marketing and promotion spend has been curtailed since, thanks to which losses have reduced to 22% of revenue in the June 2018 quarter, compared to 37% a year ago.

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