Malaysia: Axiata-backed digital ad startup snags $20m from Sumitomo

The Axiata headquarters building is seen in Kuala Lumpur May 28, 2014. REUTERS/Samsul Said/Files

Axiata Digital’s digital advertising business ada – which stands for analytics, data, advertising – has secured $20-million investment from Japan’s Sumitomo Corporation to strengthen its operations, it said in an announcement today.

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