This comes as BookDoc expanded its team to its fourth market, Thailand, with a country head hired in Bangkok, the 17th city on BookDoc’s platform.
The web portal, in addition to its healthcare professional-booking app, will enable better access to healthcare for tourists and supports the medical tourism market with entry into the markets it already has a footprint in – Malaysia, Singapore, Hong Kong and Thailand.
The Minister of Tourism and Culture Malaysia Mohamed Nazri Abdul Aziz officiated the web portal launch on Thursday.
“BookDoc will be able to connect and unite patients and healthcare professionals anytime and anywhere, from near and far. It has the potential to be a useful companion to serve the medical needs of all tourists who are visiting Malaysia”, the minister said.
He further added that BookDoc could also facilitate more medical travels to Malaysia, contributing positively to all aspects of the tourism industry in addition to the private healthcare services. This is in line with the government’s aim to make Malaysia known as the Number One Destination for Healthcare in Asia by 2020, offering visitors a seamless experience with Malaysian healthcare services.
BookDoc founder and chief executive officer Chevy Beh said that with the endorsement, the ministry will be promoting BookDoc to tourists visiting Malaysia.
“In 2015, Malaysia welcomed about 850,000 medical tourists and the sector generated almost MYR1 billion. The medical tourism industry will continue to grow as Malaysia has a healthcare system that is voted one of the best in the world, and is supported by a competitive exchange rate relative to our regional neighbours. BookDoc is well poised to take advantage of this opportunity given the accessibility and adaptability of our online platforms across any physical borders and languages,” he said.
Malaysia received 27.44 million tourist arrivals in 2014.