<article>Malaysian <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/bermuda-headquartered-fintech-startup-trunomi-receives-3m-seed-funding-from-singapores-fintonia-groups-others-54419/" target="_blank" rel="noopener noreferrer">fintech firm</a> Soft Space has raised $5 million from <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/e-commerce-in-vietnam-is-still-attractive-for-even-more-players-tikis-ceo-68290/" target="_blank" rel="noopener noreferrer">Japanese e-commerce company</a> Transcosmos Inc for strategic investment.</article>

Malaysian <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/bermuda-headquartered-fintech-startup-trunomi-receives-3m-seed-funding-from-singapores-fintonia-groups-others-54419/" target="_blank" rel="noopener noreferrer">fintech firm</a> Soft Space has raised $5 million from <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/e-commerce-in-vietnam-is-still-attractive-for-even-more-players-tikis-ceo-68290/" target="_blank" rel="noopener noreferrer">Japanese e-commerce company</a> Transcosmos Inc for strategic investment.
Following this, the firm will form a capital and business affiliation that will transform the digital payment industry for traditional businesses in Malaysia and Southeast Asia, it said in an announcement on Thursday.
Together the two firms&#8217; partnership will bring an omnichannel customer relationship management (CRM) solution that is meant to enhance clients’ digital engagements by delivering appealing ads, loyalty marketing programme that can directly send tailored discount coupons to customers’ smartphones that leverages both offline and online data, it added.
Merchants can also leverage on the chatbot services within the solution to further engage their customers.
The investment from Japan&#8217;s <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/singapore-anchanto-closes-series-b-round-from-luxasia-and-transcosmos-72147/" target="_blank" rel="noopener noreferrer">Transcosmos</a> follows a deal in January this year when Soft Space partnered Japan&#8217;s Sumitomo Mitsui Card Company (SMCC) to offer payment solutions in Southeast Asia and Japan that links to the <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/sumitomo-mitsui-hiring-barclays-private-bankers-as-ties-end-63722/" target="_blank" rel="noopener noreferrer">Sumitomo Mitsui Financial Group</a> (SMFG). The collaboration was meant to enable Soft Space to expand into the Japanese fintech market catering the needs of the Southeast Asia customers.
These investments and collaborations come at a time when Southeast Asia is being hailed as world’s fastest-growing regions for e-commerce revenues, set to cross $25 billion by 2020, according to <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/regional-electricity-markets-critical-to-integrating-renewable-energy-in-asia-frost-sullivan-10693/" target="_blank" rel="noopener noreferrer">Frost and Sullivan</a>.
<figure id="attachment_73569" aria-describedby="caption-attachment-73569" style="width: 800px" class="wp-caption aligncenter"><a href="https://media.dealstreetasia.com/uploads/2017/05/Infographic.jpg"><img loading="lazy" decoding="async" class="wp-image-73569 size-full" src="https://media.dealstreetasia.com/uploads/2017/05/Infographic-e1496047456964.jpg?resize=640,906" alt="" data-recalc-dims="1" /></a><figcaption id="caption-attachment-73569" class="wp-caption-text">Info graphic provided by Soft Space</figcaption></figure>
Soft Space, is engaged in digital payment solutions which focus on mobile payments that includes its flagship Mobile Point-of-Sales (MPOS) solution. It is also known as the first company in Asia to obtain a centralized EMV Level 2 certification for cloud-based server, and their solutions are certified by EMV, PCI and major card schemes; making it secure, credible and recognized globally.
The firm earlier in 2013 received Domestic Investment Strategic Fund (DISF) and Pioneer Status Incentive for high technology industry by Malaysia&#8217;s MIDA.
Meanwhile, Transcosmos provides a one-stop digital communication, omni-channel marketing, and e-commerce solutions with multiple customer engagement features integrated with “transcosmo’s DECode”, a unique DMP (Data Management Platform) service suite which aggregates various informational data gathered via various communications channel ergo providing analysis on AI (Artificial Intelligence) technologies.
“Alibaba Group recently announced the launch of the world’s first <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/jack-ma-to-launch-alibabas-regional-distribution-hub-in-malaysia-sources-67850/" target="_blank" rel="noopener noreferrer">Digital Free Trade Zone (DFTZ)</a> outside China in Malaysia. We believe that this would be a catalyst of the next wave of e-commerce growth,” said Soft Space Chief Strategy Officer.
Founded in 2012, Soft Space is a leading fintech player in the ASEAN region headquartered in Kuala Lumpur Malaysia. With 20 financial institutions in 10 countries using its solutions, Soft Space had shipped 180,000 Mobile Point of Sales (MPOS) terminals to banks.
The company introduced the Digital Payment Hub in Taiwan, which is a payment platform consists of <a style="color: #000080;" href="https://www.dealstreetasia.com/stories/ibm-launches-enterprise-ready-blockchain-service-68016/" target="_blank" rel="noopener noreferrer">blockchain technologies</a>, MPOS and Mobile wallet. It allows merchants to accept payments methods from physical cards and mobile payments like AliPay, TenPay, and SamsungPay.
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<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/singapore-anchanto-closes-series-b-round-from-luxasia-and-transcosmos-72147/">Singapore logistics platform Anchanto raises funding from Luxasia, Transcosmos</a>
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/thai-e-book-platform-ookbee-taps-into-e-commerce-via-jv-with-japans-transcosmos-18689/">Thai e-book platform Ookbee taps into e-commerce via JV with Japan’s Transcosmos</a>
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Malaysia: Fintech firm Soft Space bags $5m from Japan's Transcosmos Inc

Malaysia: Fintech firm Soft Space bags $5m from Japan's Transcosmos Inc

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Malaysia: Fintech firm Soft Space bags $5m from Japan's Transcosmos Inc

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