Malaysia-based online florist Flower Chimp has secured RM6 million ($1.5 million) funding from investors including Asia Venture Group, the startup said in an announcement on August 15.
Asia Venture Group has funded several startups in the region, including grocery delivery startup Happy Fresh, fintech startup iMoney, food delivery startup dahmakan and e-commerce affiliate network iprice.
The proceeds will be used to fuel its regional expansion as Flower Chimp aims to set up its business in Singapore by end of this month and other markets in Southeast Asia including Vietnam, Thailand and Hong Kong, by 2019.
According to co-founder and chief operating officer, Niklas Frassa, the funds will also be used to strengthen FLower Chimp’s operations in Indonesia and the Philippines as well as to improve its technical infrastructure including live order tracking.
“At the same time, we conduct our market research to come up with new products and promotions regularly to entice our customers to return to find what they are looking for. With the power of online marketing and social media, we aim to enhance our branding and become the top-of-mind for our customers to look forward to as they become more tech-savvy every day. We are confident that in the next 12 months; Flower Chimp will grow three times over with contributions from all four major markets namely Malaysia, Singapore, Indonesia and the Philippines,” he said.
The startup is currently present in Malaysia, Indonesia and the Philippines.
“Despite being a new player in the flower delivery business, Flower Chimp has grown into a household name in this industry. In less than two years, we became the No.1 choice in the online flower delivery service in Malaysia, Indonesia and the Philippines recording five times growth compared to last year,” claimed the founder of Flower Chimp, Maximilian Lotz.
Founded by Lotz and Frassa in 2016, Flower Chimp focuses on delivering high quality flowers at an affordable pricing as well as free shipping charges.
Both co-founders had stints in the e-commerce space where Frassa was an operations manager for fashion e-commerce startup Zalora Group in Indonesia whil Lotz had a short stint with Rocket Internet’s global funding and business development unit, according to their LinkedIn profiles.