Malaysia: Online florist Flower Chimp bags $1.5m, to expand to Singapore soon

Co-founders of Flower Chimp.

Malaysia-based online florist Flower Chimp has secured RM6 million ($1.5 million) funding from investors including Asia Venture Group, the startup said in an announcement on August 15.

Asia Venture Group has funded several startups in the region, including grocery delivery startup Happy Fresh, fintech startup iMoney, food delivery startup dahmakan and e-commerce affiliate network iprice.

The proceeds will be used to fuel its regional expansion as Flower Chimp aims to set up its business in Singapore by end of this month and other markets in Southeast Asia including Vietnam, Thailand and Hong Kong, by 2019.

According to co-founder and chief operating officer, Niklas Frassa, the funds will also be used to strengthen FLower Chimp’s operations in Indonesia and the Philippines as well as to improve its technical infrastructure including live order tracking.

“At the same time, we conduct our market research to come up with new products and promotions regularly to entice our customers to return to find what they are looking for. With the power of online marketing and social media, we aim to enhance our branding and become the top-of-mind for our customers to look forward to as they become more tech-savvy every day. We are confident that in the next 12 months; Flower Chimp will grow three times over with contributions from all four major markets namely Malaysia, Singapore, Indonesia and the Philippines,” he said.

The startup is currently present in Malaysia, Indonesia and the Philippines.

“Despite being a new player in the flower delivery business, Flower Chimp has grown into a household name in this industry. In less than two years, we became the No.1 choice in the online flower delivery service in Malaysia, Indonesia and the Philippines recording five times growth compared to last year,” claimed the founder of Flower Chimp, Maximilian Lotz.

Founded by Lotz and Frassa in 2016, Flower Chimp focuses on delivering high quality flowers at an affordable pricing as well as free shipping charges.

Both co-founders had stints in the e-commerce space where Frassa was an operations manager for fashion e-commerce startup Zalora Group in Indonesia whil Lotz had a short stint with Rocket Internet’s global funding and business development unit, according to their LinkedIn profiles.

Also read:

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From Google to launching The Online Florist, Steve Feiner sets out to disrupt blossom trade

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.