Malaysia: Soundwave-based tech firm VAV Apps gets $556K from Axiata fund

Petronas Twin Towers visible in the forefront of the Kuala Lumpur skyline. Photo: Pixabay

Soundwave-based technology solutions provider VAV Apps Sdn Bhd has secured $556,917 (MYR2.5 million) in funding from Axiata Digital Innovation Fund (ADIF). The amount would be used for technical deployment and commercialisation of VAV’s solutions in Malaysia.

“In addition, VAV also plans to use the funding to further explore overseas markets including China,” the company said, in an announcement on Thursday.

This funding follows a grant of $111,383 (MYR500,000) from Cradle Fund Sdn. Bhd programme of CIP 500, earlier last year and another $111,383 raised in 2015 from Unit Peneraju Agenda Bumiputera (TERAJU) under their Superb Grant.

Founded in 2015, Kuala Lumpur-based VAV focuses on developing technology solutions that are based on inaudible sound waves to transmit digital content to smartphones – a new alternative for any organisation to engage with their audiences or consumers.

For instance, a television company can embed VAV’s product, VAV Tone, into their programmes to set call-to-actions on viewers’ smartphones during air time. The broadcaster can invite viewers to vote in a song contest programme as well as notify them of promotion deals from their advertisers or any customised message of their choice.

“Through VAV applications, businesses will be able to optimise their promotional and advertising campaigns as well as be able to track campaign results and measure their impact on a real-time basis,” VAV Executive Chairman Wan Kamarul Zaman Wan Yacob said on the funding.

The company introduced its VAV plug-ins in 2016 which allow vendors and service providers to embed the VAV software development kit (SDK) into their own mobile apps, an area the company wants to to concentrate on going forward. The funding from ADIF helps support this mission too.

Axiata’s digital fund, managed by Intres Capital Partners, believes that with the investment and partnership VAV would be able to take its first steps to go regional with its innovative media technology and solutions.

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.