Malaysia’s Kenanga Investment Bank and Ant Group’s AntChain Technology are looking to launch “the country’s first wealth superapp”, the companies said in a statement.
Using AntChain’s proprietary mobile platform solution “mPaaS”, the app will help Malaysians grow their investments in one ecosystem, the statement added.
“mPaaS” is a product that which originated from the Alipay app and offers a one-stop mobile app lifecycle management solution used by e-commerce and e-wallet brands in the region.
“The superapp will integrate a spectrum of financial and wealth offerings under one easy-to-access ecosystem, transforming how Malaysians view and approach wealth creation,” said Datuk Chay Wai Leong, group managing director, Kenanga.
The superapp is the latest in a suite of digital products rolled out by Kenanga recently — from trading platform Rakuten Trade to robo advisor Kenanga Digital Investing.
“We are excited to provide mPaaS to Kenanga and support Malaysia’s leading investment bank in building its wealth SuperApp,” said Geoff Jiang, president of digital technology business group, Ant Group.