Malaysia’s wellness startup PurelyB acquires Singapore’s Stretch City

Image from Stretch City.

Malaysia-based health and wellness startup PurelyB has acquired Singapore’s yoga community Stretch City for an undisclosed amount.

According to TECHINASIA’s report, Stretch City’s community was transferred to PurelyB’s site in the beginning of March. Stretch City’s website already redirects to PurelyB, and its database of health food restaurants was fused with PurelyB’s restaurant directory.

“A niche base, but one that’s extremely health conscious and very relevant to us,” PurelyB co-founder Jesrina Arshad told TECHINASIA.

“An acquisition made perfect sense as a way to move forward, as we build up Asia’s largest health and wellness community together and unite our resources.”

Founded in 2014 as a website to share what yogis love, Stretch City has grown to be a favourite destination for news and events. It has set up a community for yoga enthusiasts across Singapore, Malaysia, Hong Kong, Shanghai and Sydney.

“Our mission is to make it easy and convenient for people in Asia to lead sustainable healthy lifestyles and encourage positive lifestyle change. With Purely B available in English and Chinese, this is Asia’s only multi-lingual one-stop content-community-commerce online portal where users can find all the information, products and services they need to lead a healthier lifestyle,” Liv Lo and Yun Ng, founders of Stretch City, cited in the announcement.

The merger with PurelyB will make Stretch City expand into a holistic wellness portal beyond Yoga. Liv will become an ambassador and producer of video content for PurelyB, while Yun decides to relocate to France. For other team members who contributed content, they will keep on their work with PurelyB.

PurelyB, created in May last year, has grown its team to 18 members and become well-known among health-conscious communities in key markets in Asia as well as in the US, UK and Australia. The bi-lingual wellness portal has raised $500,000 seed funding round led by 500 Startups in December, and it plans to launch health and fitness products next quarter.

The sites claim about 80,000 monthly visitors, with the strongest user base in Malaysia and Singapore.

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