Malaysia’s wellness startup PurelyB acquires Singapore’s Stretch City

Image from Stretch City.

Malaysia-based health and wellness startup PurelyB has acquired Singapore’s yoga community Stretch City for an undisclosed amount.

According to TECHINASIA’s report, Stretch City’s community was transferred to PurelyB’s site in the beginning of March. Stretch City’s website already redirects to PurelyB, and its database of health food restaurants was fused with PurelyB’s restaurant directory.

“A niche base, but one that’s extremely health conscious and very relevant to us,” PurelyB co-founder Jesrina Arshad told TECHINASIA.

“An acquisition made perfect sense as a way to move forward, as we build up Asia’s largest health and wellness community together and unite our resources.”

Founded in 2014 as a website to share what yogis love, Stretch City has grown to be a favourite destination for news and events. It has set up a community for yoga enthusiasts across Singapore, Malaysia, Hong Kong, Shanghai and Sydney.

“Our mission is to make it easy and convenient for people in Asia to lead sustainable healthy lifestyles and encourage positive lifestyle change. With Purely B available in English and Chinese, this is Asia’s only multi-lingual one-stop content-community-commerce online portal where users can find all the information, products and services they need to lead a healthier lifestyle,” Liv Lo and Yun Ng, founders of Stretch City, cited in the announcement.

The merger with PurelyB will make Stretch City expand into a holistic wellness portal beyond Yoga. Liv will become an ambassador and producer of video content for PurelyB, while Yun decides to relocate to France. For other team members who contributed content, they will keep on their work with PurelyB.

PurelyB, created in May last year, has grown its team to 18 members and become well-known among health-conscious communities in key markets in Asia as well as in the US, UK and Australia. The bi-lingual wellness portal has raised $500,000 seed funding round led by 500 Startups in December, and it plans to launch health and fitness products next quarter.

The sites claim about 80,000 monthly visitors, with the strongest user base in Malaysia and Singapore.

Also read:

Malaysia: PurelyB raises $500k from 500 Startups, others

Malaysia: Bfab raises seed funding led by KK Fund, with 500 Startups, Captii Ventures on board

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.