<article>London-based private equity firm <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/mayfair-equity-partners/">Mayfair Equity Partners</a> has injected an undisclosed amount in <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/superawesome/">SuperAwesome</a>, a media platform for kids with offices in the UK, US and Asia.</article>

London-based private equity firm <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/mayfair-equity-partners/">Mayfair Equity Partners</a> has injected an undisclosed amount in <a style="color: #000080;" href="https://www.dealstreetasia.com/tag/superawesome/">SuperAwesome</a>, a media platform for kids with offices in the UK, US and Asia.
The investment is understood to be for a minority stake acquisition, and it will facilitate SuperAwesome’s growth plan of expanding to new territories, as well as developing new client solutions.
Earlier media reports indicate that the ads network was examining plans for a 200 million pounds ($260 million) listing.
In 2015, the company bagged a $7 million series A round led by Ibis TMT, Sandbox &amp; Co, and Twenty Ten Capital.
SuperAwesome, which works with clients such as Hasbro, Warner Brothers and E One, claims to reach over 500 million kids each month through its platform, provides technology that ensures kid-safe content which complies with the US’ Children’s Online Privacy Protection Act of 2013 (COPPA).
As the number of under-13 users constitutes a large part of the Internet audience, this market is estimated to reach $800 million and grow at 25 per cent CAGR. SuperAwesome had been growing at over 100 per cent per annum in recent years, Mayfair said in a statement.
“The kids’ digital media market is one of the fastest growing in the world. As our technology and products increasingly become the industry standard for kid-safe digital engagement, Mayfair’s investment allows us to truly scale the company to meet the size of this opportunity,” said Dylan Collins, founder and CEO of the UK business.
It owns AwesomeAds, a system that matches advertising campaigns with appropriate kid-safe sites and apps, and U13 social content platform PopJam.
In Asia, it has offices in Singapore and Australia, and has tied up with Inspire Ventures to launch TotallyAwesome as the regional brand. Earlier this year, TotallyAwesome landed a $2 million funding from UK investor Nigel Wray.
Also read:
<a style="color: #ff0000;" href="https://www.dealstreetasia.com/stories/66160-66160/">Singapore: TotallyAwesome secures $2m investment</a>

London-based private equity firm Mayfair Equity Partners has injected an undisclosed amount in kids media platform SuperAwesome.

Mayfair Equity Partners invests in kids ad platform SuperAwesome

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