VC-backed Milkbasket acquires online grocer PSR Supply Chain

Grocery shopping. Photo: Guus Baggermans/Unsplash

Online grocery delivery platform Milkbasket said on Tuesday that it has bought Bengaluru-based e-grocery distributor PSR Supply Chain for an undisclosed amount.

“The acquisition of PSR Supply Chain helps us in further strengthening our customer base and offerings in Bengaluru,” said Anant Goel, co-founder and CEO of Milkbasket.

The Delhi-based grocery start-up, which acquired Noida-based vegetables supplier Veggie India in March, has been on an acquisition spree, buying out local businesses that could help it gain a wider customer base. PSR Supply Chain, which caters to customers in east Bengaluru, has a network of over 4,000 registered customers and its last reported annual turnover was over ₹2.5 crore.

“While we are growing phenomenally on our own, we are always on the lookout for strategic acquisitions to help us sharpen our learnings in specific regions or technologies,” said Goel.

On June 11, Milkbasket said that it would invest ₹10 crore to scale up its fresh fruits and vegetable category by setting up ten more collection centres across the country. The company has tie-ups with multiple farmer producers organisations across the country to source directly from states such as Bihar, Himachal Pradesh, Uttar Pradesh, and Gujarat.

Founded in early 2015, Milkbasket has built a new-age technology platform to enable a smooth grocery buying experience online, with unique features like one-click buying, no checkout and contactless delivery.

In June, the company raised fresh funds worth ₹15 crore from venture debt firm InnoVen Capital, marking its first successful debt funding deal. To date, it has raised close to $26 million in equity funding from Mayfield, Beenext, Kalaari Capital, Unilever Ventures, Lenovo Capital (LCIH), Blume Ventures and few family offices.

Milkbasket last raised $10.5 million in its Series B round this month.

This article was first published on livemint.com

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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.