India: Mobikon raises $7m round from Sistema fund, C31 Ventures, Qualgro

Singapore and India-based Mobikon, a cloud-based marketing platform, has raised $7 million funding round led by a three-member investor consortiumSistema Asia Fund, C31 Ventures (Singapore) and Qualgro.

Existing investors Jungle Ventures and Spring Singapore also participated in the Series B round raised by the company that provides a marketing and customer engagement platform for Food & Beverages (F&B) industry. Its platform enables F&B outlets to capture data, get feedback, perform analytics and improve marketing. 

According to an official statement, Mobikon will utilise the latest round of funding to scale up its business in India, South East Asia and Middle East. It also plans to expand operations further in its existing markets and build on its leadership team in India, United Arab Emirates (UAE), Philippines, Singapore and new markets like United Kingdom (UK) and Australia in the next 12-18 months.

“With Sistema Asia Fund and C31Ventures coming on board, it will help us to further strengthen our market leadership positioning in customer engagement and marketing. Besides funding, Sistema Asia Fund (SAF) and C31Ventures bring in other distinct advantages. While SAF has great knowledge in building scalable teams, C31Ventures has strong inroads across South East Asia. This would help us in our aim to attain market leadership position in the said geography,” said Samir Khadepaun, Co-founder and CEO of Mobikon.

Founded five years ago, in 2012, Mobikon had raised seed funding followed by a $5 million Series A funding from Jungle Ventures, Life.Sreda, Qualgro, Spring Singapore, and Lion Rock, in 2015. With this latest funding the total capital raised by the company so far amounts to $12 million.

At present, Mobikon is present in six countries including India, UAE, Singapore, Malaysia and Philippines and claims to have 700 restaurant brands with over 3,400 outlets globally. The company plans to launch operations in the United Kingdom (UK) and Australia by January 2018 and double the number of restaurants on its platform over the next one year. 

In the last two years, Mobikon has also acquired two companies including – trii.be – a marketing platform for the food and beverage industry and a Mumbai-based social and marketing solutions providerMassBlurb. Mobikon had also made a strategic investment in Hipcask last year; which is an online pre-buying & gifting platform for alcohol and coffee.

Also Read:

Jungle Ventures-backed Mobikon acquires MassBlurb for $2.5m

Mobikon expands footprint to Manila

India: Mobikon gets funding from Qualgro, Life.SREDA

Jungle Ventures backed Mobikon acquires Singapore’s Trii.be

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.