Singapore and India-based Mobikon, a cloud-based marketing platform, has raised $7 million funding round led by a three-member investor consortium, Sistema Asia Fund, C31 Ventures (Singapore) and Qualgro.
Existing investors Jungle Ventures and Spring Singapore also participated in the Series B round raised by the company that provides a marketing and customer engagement platform for Food & Beverages (F&B) industry. Its platform enables F&B outlets to capture data, get feedback, perform analytics and improve marketing.
According to an official statement, Mobikon will utilise the latest round of funding to scale up its business in India, South East Asia and Middle East. It also plans to expand operations further in its existing markets and build on its leadership team in India, United Arab Emirates (UAE), Philippines, Singapore and new markets like United Kingdom (UK) and Australia in the next 12-18 months.
“With Sistema Asia Fund and C31Ventures coming on board, it will help us to further strengthen our market leadership positioning in customer engagement and marketing. Besides funding, Sistema Asia Fund (SAF) and C31Ventures bring in other distinct advantages. While SAF has great knowledge in building scalable teams, C31Ventures has strong inroads across South East Asia. This would help us in our aim to attain market leadership position in the said geography,” said Samir Khadepaun, Co-founder and CEO of Mobikon.
Founded five years ago, in 2012, Mobikon had raised seed funding followed by a $5 million Series A funding from Jungle Ventures, Life.Sreda, Qualgro, Spring Singapore, and Lion Rock, in 2015. With this latest funding the total capital raised by the company so far amounts to $12 million.
At present, Mobikon is present in six countries including India, UAE, Singapore, Malaysia and Philippines and claims to have 700 restaurant brands with over 3,400 outlets globally. The company plans to launch operations in the United Kingdom (UK) and Australia by January 2018 and double the number of restaurants on its platform over the next one year.
In the last two years, Mobikon has also acquired two companies including – trii.be – a marketing platform for the food and beverage industry and a Mumbai-based social and marketing solutions providerMassBlurb. Mobikon had also made a strategic investment in Hipcask last year; which is an online pre-buying & gifting platform for alcohol and coffee.