India: Flipkart, Blume Ventures invest in mobile gaming startup Mech Mocha

Visual from Mint.

Mech Mocha Game Studios Pvt. Ltd, a start-up that makes mobile games raised an undisclosed amount of funding from seed-stage venture capital firm Blume Ventures and e-commerce marketplace Flipkart Ltd to scale its team, and develop a back-end platform that includes social and payment solutions for their games.

“Mech Mocha founders have actionable insights on this market due to continuous focus tests and market research the company has been engaged in. The company is investing actively in building India’s first ethnographic intelligence framework to be able to quickly localize their games for different regions of India. This framework combined with their unique alternate channels of acquiring users can then be used to build games for the mass market in India,” said Arpit Agarwal, principal, Blume Ventures, in a statement.

The company said it wants to work towards developing culturalized content, efficient 1-click 1-rupee payments and alternatives to distribution. It recently developed a game for the movie Chhota Bheem – Himalayan Adventure, based on a popular Indian cartoon character.

“Smartphone penetration in India assures that mobile gaming will be huge, with major growth drivers being the Tier 2 and Tier 3 cities. Our current title has references of popular culture, local text gratifications in Hinglish and many other India-inspired assets which makes it highly relatable and engaging for the audience,” said Arpita Kapoor, co-founder, Mech Mocha.

Blume Ventures and Flipkart also invested in MadRat Games Pvt. Ltd, a Bangalore-based toys and games maker, which raised $1 million from Flipkart last November.

Other gaming start-ups that have been funded include Moonfrog Labs, which raised $15 million from US-based venture capital firms Sequoia Capital and Tiger Global and Octro Inc. which was also backed by Sequoia Capital.

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This story was first published on Livemint

Singapore Reporter/s

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Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
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Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.