Mech Mocha Game Studios Pvt. Ltd, a start-up that makes mobile games raised an undisclosed amount of funding from seed-stage venture capital firm Blume Ventures and e-commerce marketplace Flipkart Ltd to scale its team, and develop a back-end platform that includes social and payment solutions for their games.
“Mech Mocha founders have actionable insights on this market due to continuous focus tests and market research the company has been engaged in. The company is investing actively in building India’s first ethnographic intelligence framework to be able to quickly localize their games for different regions of India. This framework combined with their unique alternate channels of acquiring users can then be used to build games for the mass market in India,” said Arpit Agarwal, principal, Blume Ventures, in a statement.
The company said it wants to work towards developing culturalized content, efficient 1-click 1-rupee payments and alternatives to distribution. It recently developed a game for the movie Chhota Bheem – Himalayan Adventure, based on a popular Indian cartoon character.
“Smartphone penetration in India assures that mobile gaming will be huge, with major growth drivers being the Tier 2 and Tier 3 cities. Our current title has references of popular culture, local text gratifications in Hinglish and many other India-inspired assets which makes it highly relatable and engaging for the audience,” said Arpita Kapoor, co-founder, Mech Mocha.
Blume Ventures and Flipkart also invested in MadRat Games Pvt. Ltd, a Bangalore-based toys and games maker, which raised $1 million from Flipkart last November.
Other gaming start-ups that have been funded include Moonfrog Labs, which raised $15 million from US-based venture capital firms Sequoia Capital and Tiger Global and Octro Inc. which was also backed by Sequoia Capital.