<article>From its usual function in creating efficiencies and lowering the operation cost, many companies in the Philippines are now looking into IT as a strategic enabler to grow the business and giving better customer experience.</article>

From its usual function in creating efficiencies and lowering the operation cost, many companies in the Philippines are now looking into IT as a strategic enabler to grow the business and giving better customer experience.
Based on the latest 2014 study conducted by EMC that surveyed 235 businesses and IT management and executives, a total of 78 per cent of CXOs or executives in C-Suite positions consider IT as a strategic lever to grow the business, now more than ever before.
The study also included technical architects, data scientists and storage infrastructure managers from a range of Filipino businesses.
&#8220;More companies are now open to embrace the next generation technologies including hybrid cloud solutions to develop new and effective ways to reach consumers and enhance customer service standards to stay competitive and achieve greater efficiency,&#8221; said Ronnie Latinazo, managing director of EMC Corporation Philippines, in the Redefine EMC Forum 2014.
The study showed the number of the organizations are increasingly moving to the cloud, with 67 per cent now agreeing that the public and the private cloud should be combined for improving security and agility.
Gaining from Mega Trends
A total of 64 per cent of respondents expect next-generation technologies such as mobile, social, cloud and big data to give their organization a competitive advantage.
And over the next year, the top three areas where these trends will have an impact on are: improving customer experience (51%), management of mission-critical business operations (41%), and building new products and services (38%).
Meanwhile, the top three business priorities when implementing new technologies in organizations from Philippines are: automating processes (51%), enhancing customer experience (45%), and delivering savings and finding efficiencies (44%).
Also, 73 per cent of respondents in the Philippines agree that their organization sees the increasing role of automation – such as software defined storage – as critical to business growth.
 Future of IT
Only 76 per cent of respondents in Philippines believe their organization has the right level of skills and knowledge to complete business priorities successfully.
Meanwhile, 46 per cent believe that getting IT staff trained to keep pace with the implications of technology megatrends will be a challenge for their organization over the next few years.
Although 78 per cent of companies see IT as a business enabler, the majority of companies, 72 percent, believe that spending for technology was outside of IT’s control – indicating there is still work for IT to do in gaining trust from decision makers.
However, 70 per cent believe that the model of IT department in the future will act as the in-house provider of on-demand services including platform-as-a-service and public and private cloud.
<pre> photo credit: freedigitalphotos.net</pre>

More Philippine companies exploring cloud computing : EMC

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