MoxyBilna, now Orami, gets $15m from FB co-founder Saverin, SMDV, Gobi Partners, others

Image of MOXYBilna Team.

Southeast Asia based ecommerce platform for women MoxyBilna today announced that it had secured $15 million funding together with a strategic rebranding under the name ‘Orami’.

The funding round was led by SMDV, with Gobi Partners, Facebook co-founder Eduardo Saverin, Ardent Capital and Velos Partners.

“It is great to have such a diverse combination of investors – with SMDV’s local Indonesian strength, Ardent Capital’s regional breadth, Gobi Partners’ know-how in social commerce and women economics, and the addition of global powerhouses, Eduardo Saverin and Velos Partners,” Jérémy Fichet, CEO of Orami, said.

The raised capital will be directed towards enriching the company’s product selection for women, focusing on enhancing its social commerce components, optimizing its mobile and technology strategy under a unified platform for the region, and extending the end-to-end user experience.

It will also look for implementing expansion plans into a new market in Southeast Asia, apart from Indonesia and Thailand.

“Southeast Asia is currently missing a key player who understands how to properly market towards the evolving and underserved female consumer. In China, we have witnessed similar growth in social commerce and businesses targeting female demographic groups, and we believe that Orami has the right combination of management and vision to realize this model in Southeast Asia,” thinks Kay-Mok Ku, Partner at Gobi Partners.

Upon the merger, Orami has based its headquarters in Jakarta, consolidated close to 500 employees as a group. Orami site offers every category to cater to the modern female lifestyle such as beauty, gadgets & electronics, mom & baby, fashion accessories, health & sports, home appliances & décor, pets and groceries. Around 75 per cent of Orami consumers are women and it claims about 3 million visits a month.

“The Orami team is on top of its game with a laser focus on the intersection of social commerce, content and women. Between Thailand and Indonesia, where more than 5 million babies are born a year, women not only serve as the gateway to the home but are the key drivers of a rapidly growing economy and future generation,” Eduardo Saverin, who was also Facebook’s first investor, added.

Also read:

SE Asia’s women-focussed e-commerce platforms Moxy, Bilna in strategic merger

India: Paytm plans to launch ecommerce platform for luxury products

Japan’s Rakuten to exit Thailand’s ecommerce co Tarad.com in Feb

 

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.