<article>Augmented reality (AR) children&#8217;s science and education brand NeoBear owner Yangshu Wenhua (Shanghai) Co Ltd has secured a $37 million series B funding from investors.</article>

Augmented reality (AR) children&#8217;s science and education brand NeoBear owner Yangshu Wenhua (Shanghai) Co Ltd has secured a $37 million series B funding from investors.
Among the investors are US-based venture capital firm <a style="color: #000080" href="http://www.dealstreetasia.com/stories/australia-and-us-based-bigcommerce-raises-30-million-series-e-round-led-by-ggv-capital-40666/" target="_blank">GGV Capital</a>, 3G and net generation mobile technology company <a style="color: #000080" href="http://www.dealstreetasia.com/stories/qualcomm-nears-37-billion-deal-to-buy-nxp-semiconductors-source-56134/" target="_blank">Qualcomm</a> and some Chinese investors, according to a report from China Money Network.
As opposed to reports in Chinese media, China-focused private equity fund <a style="color: #000080" href="http://www.dealstreetasia.com/stories/china-digest-meridian-capital-tencent-fund-baobao-15m-banyan-capital-new-horizon-invest-110m-in-pinduoduo-48196/" target="_blank">New Horizon Capital</a> was not part of the deal, the firm told <a style="color: #000080" href="http://www.dealstreetasia.com/about-us/">DEALSTREETASIA</a> in an emailed response.
Yangshu Wenhua had earlier received $18 million series A round funding led by GGV Capital, Qualcomm and ZET Venture Capital, said the report.
Yangshu Wenhua was founded in 2009 and develops products targeted at children between two and ten years age. Among the products from the company are AR early education product Dream Box and Pocket Zoo, AR painting books and NeoBear cartoon series.
NeoBear, a creative science and technology brand for children, has recently launched its AR educational toy for children, AR Globe which uses a mobile device where children can see various aspects of the planet.
The toy teaches children about territories, buildings, animals and natural disasters in all the countries around the world, a way to bridge the gap between reality and virtual reality.
According to a press statement, at the time of launching AR Globe, the company had said that statistics show that there were over 100 million 0-6 year olds in China, and early market size has exceeded $30 billion for AR products. However, most AR toys still remain at a simple and preliminary stage of card recognition and coloring at present.
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 New Horizon Capital has led $37 million series B funding round for augmented reality (AR) children's science and education brand NeoBear. 

China's AR brand NeoBear secures $37m Series B funding

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China's AR brand NeoBear secures $37m Series B funding

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