Asia Digest: Neuron Mobility forays into Malaysia; Trax partners with Google Cloud

Image from Neuron Mobility

Singapore-based e-scooter startup Neuron Mobility has launched its services in Malaysia. Meanwhile, Singapore-headquartered Trax, which provides computer vision solutions for retail, has announced a partnership with Google Cloud.

Neuron Mobility forays into Malaysia

Singapore-based e-scooter developer Neuron Mobility has launched its services in Cyberjaya, Malaysia, after it secured S$5 million ($3.7 million) in funding last month, according to a company statement on Thursday.

With the latest launch, Neuron now offers its services in four cities, including Singapore, Bangkok and Chiang Mai.

“Cities are becoming both bigger and smarter, and new cities like Cyberjaya offer a unique opportunity for companies to develop intelligent infrastructure from the group up,” said Neuron Mobility’s chief executive Zachary Wang. “Smart transportation is not just an alternative, to some, it may soon become the de-facto choice for urban commutes.”

Founded in 2016, Neuron Mobility claims to be the largest operator of shared e-scooter fleet in Singapore. Beyond Malaysia, it also plans to expand its service to other major cities in Southeast Asia and the Asia Pacific.

Trax partners with Google Cloud

Singapore-headquartered Trax has partnered with Google Cloud to combine the former’s image recognition engines and IoT cameras placed on retail shelves with the speed and security of Google Cloud and Edge computing capabilities.

The combined platform — Trax‘s Retail Watch on Google Cloud Platform — will offer retailers actionable, time-sensitive data about every SKU on the shelf, Trax said in a statement.

“About 90% of shopping worldwide is still done in physical stores. It’s our mission to provide ‘eyes in the store’ on every SKU. Working with Google Cloud, we can help retailers leverage image recognition to transform their overall operations: to improve on-shelf availability, forecasting, click-and-collect processes, and, ultimately, to modernize the shopping experience as online and offline converge,” said Trax CEO and co-founder Joel Bar-El.

Trax said two global retailers have completed trials and moved to the next stage of deployment of the Trax Retail Watch solution, expanding both the number of stores and the number of shelf products they are digitizing.

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