AskNicely, a New Zealand and US-based company that provides real-time customer feedback to companies, has raised $10 million in a Series A funding round, led by Nexus Venture Partners, a venture capital firm from India.
Existing investors Blackbird Ventures, which led a $4.86 million round in 2017, and K1W1 also joined the new round, according to a release.
Nexus Venture Partners, which focuses on early growth stage companies, is in the process of raising its fifth fund targeting a corpus of up to $400 million.
Founded in 2014, AskNicely captures customer feedback based on metrics like the Net Promoter Score, thereby building stronger relationships with clients. As part of its services, AskNicely ensures companies get its front line staff to deliver the right experience for customers.
The funding will help AskNicely build out the platform that helps businesses stay on top of customer feedback, motivate staff to deliver better customer experiences and drive customer advocacy.
“More leaders are recognizing the urgent need to ensure the experience for every customer hits the mark so that they’ll become advocates for the brand and, ultimately, accelerate growth,” said Aaron Ward, co-founder & CEO of AskNicely.
“It’s no longer enough to do an annual customer survey and get strokey-beardy about it in the boardroom. This movement is about helping businesses ignite a customer-obsessed culture across their entire workforce, all powered by real-time customer feedback.”
Post investment, Abhishek Sharma, principal, Nexus Venture Partners, will join the AskNicely board.
Based out of offices in Portland, Oregon and New Zealand, AskNicely claims to have helped over 1,000 businesses globally. It raised its angel round in 2015 from Enterprise Angels.