Nielsen partners EDB for Asia Innovation Centre

Global IT firm Nielsen Tuesday announced that it was collaborating with the Singapore Economic Development Board (EDB) in a joint venture to launch a new Singapore-based innovation hub, the Asia Innovation Centre (AIC). It will be modelled after their US-based Innovation Lab, a collaboration with Stanford Graduate School of Business.

An initial investment of S$14 million, spread out over five years, has been committed by Nielsen, which will go towards hiring approximately 30 employees with expertise in research and data science. The AIC will also partner universities in the Asia-Pacific, as well as collaborate with Singapore-based startups and business associations.

The primary focus of the AIC will lie in research and measurement techniques addressing the evolving information needs of organisations operating in Asian markets. Singapore was chose as the globally recognised hub of South-east Asia, with a confluence of highly-skilled talent, superlative business infrastructure and a strong commitment to innovation on the government’s part.

Some projects already identified for further pursuit include a card measurement platform for the financial services (FINSERV) sector in the Asia-Pacific and an e-commerce retail sales measurement platform to capture and report on the volume and value of online sales transactions.

Also in the world are a retail distribution modelling service that leverages on geo-satellite technology. This information will assist with enhanced product distribution and route-to-market strategies.

“South-east Asia is a key growth engine in the coming years for many of our clients here in Asia and around the world, and with rapidly evolving digital behaviour across the region, there is growing demand for insights into the lifestyles, habits and purchasing behaviours of Asian consumers,” said Cheong Tai Leung, president of Nielsen’s South-east Asia, North Asia and Pacific operations.

Also read: IDA’s $200m fund to attract US startups to SG

Image: Flickr/Dan Mason

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.