Buoyed by a growing appetite for on-demand audio content in Indonesia, listed radio firm PT Mahaka Radio Integra Tbk (MARI) is building up its multi-platform app Noice as it draws up plans to increase market share and explore monetisation models.
Launched in June 2018, Noice is part of the Mahaka Media Group, founded by Indonesian businessman Erick Thohir, who currently serves as state-owned enterprises minister in the government.
