Non-English speakers present $800m market opportunity in India's online retail: EY

Non-English speakers present $800m market opportunity in India's online retail:  EY

Photo: Hemant Mishra/Mint

Expanding e-tailing to non-English speakers presents an untapped market opportunity of $800 million, or 15% of the $5.2 billion revenue generated by the segment in 2014, according to a study by consulting firm EY.

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