Nosh raises $1.7m in pre-series A round, rebrands corporate business into ‘Spoonful’

Hong Kong-headquartered cloud kitchen startup Nosh has secured $1.7 million in pre-series A funding round, the company’s executive said on his Linkedin profile.

Nosh is a virtual kitchen startup that claims to use sustainable and nutritious ingredients for each of their food delivery. It has an executive chef team preparing the meal, with every meal wrapped with biodegradable packaging.

The company secured the latest funding round led by an undisclosed investor from Europe. Apart from the European investor, the company has also secured funding from tech giant Alibaba through its Entrepreneurs Fund.

“We could not be more excited to welcome a world-class group of investors to our platform. It proves that you can start a business in Hong Kong, serve over 1,000,000 meals, and demonstrate that there is investor interest from abroad.”  Nosh founder and chief executive Max von Poelnitz said.

Poelnitz also said that the company collaborates with food delivery startup Food Panda.

Going forward, Nosh will rebrand its corporate business and app into a new name ‘Spoonful’, which will allow corporates to order from the company’s self-operated delivery-only restaurants: NOSH, GA, Rustico, and/or Sesami. The service will also launch in Singapore in September this year.

Poelnitz said that Nosh’ business has serious growth potential in several countries in Asia including Singapore, and Malaysia.

Through the spoonful app, the company will continue to offer nine curated lunch choices a day. The company also shows the nutritional information and ingredient lists on each of their packages.

Making inroads into Southeast Asia, Nosh will battle against several cloud kitchen startups, including Singapore-based Grain (cloud kitchen startup specializes in clean foods), GrabKitchen, the cloud kitchen arm of ride-hailing giant Grab, and Malaysia-based Dahmakan, which recently raised $ 5 million in May and sets to enter Indonesia in the fourth quarter this year.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.