Nosh raises $1.7m in pre-series A round, rebrands corporate business into ‘Spoonful’

Hong Kong-headquartered cloud kitchen startup Nosh has secured $1.7 million in pre-series A funding round, the company’s executive said on his Linkedin profile.

Nosh is a virtual kitchen startup that claims to use sustainable and nutritious ingredients for each of their food delivery. It has an executive chef team preparing the meal, with every meal wrapped with biodegradable packaging.

The company secured the latest funding round led by an undisclosed investor from Europe. Apart from the European investor, the company has also secured funding from tech giant Alibaba through its Entrepreneurs Fund.

“We could not be more excited to welcome a world-class group of investors to our platform. It proves that you can start a business in Hong Kong, serve over 1,000,000 meals, and demonstrate that there is investor interest from abroad.”  Nosh founder and chief executive Max von Poelnitz said.

Poelnitz also said that the company collaborates with food delivery startup Food Panda.

Going forward, Nosh will rebrand its corporate business and app into a new name ‘Spoonful’, which will allow corporates to order from the company’s self-operated delivery-only restaurants: NOSH, GA, Rustico, and/or Sesami. The service will also launch in Singapore in September this year.

Poelnitz said that Nosh’ business has serious growth potential in several countries in Asia including Singapore, and Malaysia.

Through the spoonful app, the company will continue to offer nine curated lunch choices a day. The company also shows the nutritional information and ingredient lists on each of their packages.

Making inroads into Southeast Asia, Nosh will battle against several cloud kitchen startups, including Singapore-based Grain (cloud kitchen startup specializes in clean foods), GrabKitchen, the cloud kitchen arm of ride-hailing giant Grab, and Malaysia-based Dahmakan, which recently raised $ 5 million in May and sets to enter Indonesia in the fourth quarter this year.