Pakistan's edtech conundrum: how to win paying customers?

Pakistan's edtech conundrum: how to win paying customers?

Photo: Unsplash

Pakistani edtech is an underfunded sector. Investors often baulk at the idea of backing edtech firms in the country given the formidable hurdles these startups face — inability to monetise at scale, lack of general acceptance of digital learning, and the low consumer propensity to spend, among other things.

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