Unlike its peers in most of Asia, Pakistan has been behind the curve in the adoption of Buy Now Pay Later (BNPL) services.
BNPL players, which give consumers the option to defer their payments on small-ticket purchases, have emerged in the country only in the last year or so. As they seek to grow, the startups face myriad challenges such as lack of data on creditworthiness, and the poor penetration of digital services among retailers.
