SG influencer marketing startup Partipost raises $5m in Quest Ventures-led round

Photo: Mateus Campos Felipe/ Unsplash

Partipost, a Singapore-based crowd influencer marketing and commerce platform, has secured $5 million in an oversubscribed extended round led by Singapore-based venture capital firm Quest Ventures, according to an announcement.

Other investors in the funding round include including existing investor SPH Ventures and new investors iGlobe Partners and XA Network.

The company said the fresh funds will be used to further develop Partipost’s tech platform and accelerate business expansion into Vietnam, as well as strengthen current operations in Singapore, Indonesia, Taiwan, Malaysia, and the Philippines.

This investment, according to the company, reflects the increased mainstream market acceptance and outstanding growth potential of the influencer marketing industry, which according to a report by Influencer Marketing Hub is expected to be worth $13.8 billion in 2021.

“Partipost hopes to be a platform that millions of brands will use and allow everyone to be an influencer in their own authentic way,” said Jonathan Eg, Founder and CEO of Partipost.

With the legal completion of this fundraising round, Jeffrey Seah, partner of Quest Ventures, will join Partipost’s Board as Director. He was previously Board Observer from Quest Ventures’ earlier investment in Partipost.

Partipost drives authentic word-of- mouth marketing by matching brands to influencers with the highest brand affinity. With data insights collected through its in-app polls and user behaviours, Partipost’s data-centric framework crowdsources influencers with follower sizes ranging from a few hundred to millions of followers.

Last year, SPH Ventures led a $3.5 million funding round in influencer marketing startup Partipost. Quest Ventures also joined in this round.

SPH Ventures is the corporate venture capital fund of Singapore Press Holdings Ltd, Asia’s leading media organisation listed on the Singapore Stock Exchange. The fund size totals S$100 million.

Quest Ventures has a portfolio of 90+ venture-backed companies operate in more than 150 cities across Asia. Most recently, it has joined a $4.6 million investment in Vietnam-based food-tech startup KAMEREO.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.