Paytm to follow backer Alibaba's footsteps with 'new retail' experiment

Paytm to follow backer Alibaba's footsteps with 'new retail' experiment

Signage for digital-payments provider Paytm, operated by One97 Communications Ltd., is displayed at a shop selling printer cartridges in Mumbai, India, on Friday, Jan. 27, 2017. Photographer: Dhiraj Singh/Bloomberg

Indian online shopping site Paytm Mall is opening a New Delhi store, taking a page out of backer Alibaba’s playbook in exploring ways to use physical retail to boost its online business.

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