<article>Private equity firm <a href="https://www.dealstreetasia.com/?s=Baird+Capital">Baird Capital</a> on Friday announced that it has made an investment in funeral and bereavement service provider <a href="https://www.dealstreetasia.com/?s=Nirvana+Asia">Nirvana Asia</a>.</article>

Private equity firm <a href="https://www.dealstreetasia.com/?s=Baird+Capital">Baird Capital</a> on Friday announced that it has made an investment in funeral and bereavement service provider <a href="https://www.dealstreetasia.com/?s=Nirvana+Asia">Nirvana Asia</a>.
According to an official release, the investment was in the form of an acquisition of an undisclosed indirect interest in Nirvana through a vehicle controlled by its Managing Director and CEO, Tan Sri Kong.
US-based Baird Capital provides operational support to its portfolio companies through teams on the ground in the United States, Europe and Asia. Its investment in Nirvana will enable the death care service provider to expand its international network.
“We are glad to further expand our partnership network globally, especially with those who understand both our industry and the region well,” said Tan Sri Kong, Founder, Managing Director and CEO of Nirvana.
Nirvana currently operates 14 cemeteries, 14 columbarium facilities, two funeral homes and six on-site crematoria, in Malaysia, Indonesia, Singapore, Thailand, Vietnam and China. The company offers burial and funeral services and products on both as-need and pre-need bases, strategically targeting the premium segment of the death care services market.
The company, which claims to be largest integrated death care service providers in Asia, in terms of contract sales, revenue and land bank, was privatized in 2016 by London&#8217;s<a href="https://www.dealstreetasia.com/?s=+CVC+Capital+Partners"> CVC Capital Partners</a> for $1.1 billion after it had previously been listed on the Hong Kong Stock Exchange.
The investment in Nirvana comes after Baird Capital’s latest publicly-known funding last month, which saw the company invest in ReMed Recovery Care Centers, a provider of treatment for individuals with traumatic brain injuries (TBI).
Last year, the company, which has invested in over 300 firms since its inception in 1989, closed its global fund at $310 million, exceeding its original target of $300 million.
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Private equity firm Baird Capital on Friday announced that it has made an investment in funeral and bereavement service provider Nirvana Asia.

Baird Capital invests in funeral services firm Nirvana Asia

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Baird Capital invests in funeral services firm Nirvana Asia

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