<article>Private equity firm <a style="color: #000080;" href="http://www.lcapitalasia.com/" target="_blank">L Capital Asia</a> is rebranding Ku De Ta, Singapore’s iconic bar perched atop the <a style="color: #000080;" href="http://www.marinabaysands.com/sands-skypark.html" target="_blank">SkyPark of Marina Bay Sands</a>.</article>

Private equity firm <a style="color: #000080;" href="http://www.lcapitalasia.com/" target="_blank">L Capital Asia</a> is rebranding Ku De Ta, Singapore’s iconic bar perched atop the <a style="color: #000080;" href="http://www.marinabaysands.com/sands-skypark.html" target="_blank">SkyPark of Marina Bay Sands</a>.
The extreme makeover for the nightlife spot will involve more than just a name change to Ce La Vi, and it will also lead to a ‘significant’ renovation, the private equity firm that is backed by LVMH Moët Hennessy Louis Vuitton, said in a statement.
L Capital Asia also roped in Hong Kong-based interior design firm <a style="color: #000080;" href="http://www.abconcept.net/a/en-us/home" target="_blank">AB Concept</a> to oversee the makeover of the newly branded Ce La Vi , as it aims to retain the tag as Singapore&#8217;s most prominent nightspot.
The design firm will also be responsible for the new upcoming Ce La Vi outlet on the top three floors of Hong Kong’s California Tower. L Capital Asia also owns a sister venue that is located on the rooftop of Sathorn Square in Bangkok. The Bangkok outlet has already been rebranded to Ce La Vi .
Ce La Vi, is abbreviated from the French phrase ‘C’est La Vie’, that means ‘This is life’ in English.
L Capital Asia, which had acquired a controlling stake in Ku De Ta last year, plans to expand the Ce La Vi brand of dining and lifestyle venue to key cities across the world, including Dubai and Taipei.
Commenting on the brand development efforts, <a href="https://sg.linkedin.com/pub/ravi-thakran/19/79/b20" target="_blank">Ravi Thakran</a>, managing partner of L Capital Asia, explained: “This is the life that dreams are made of, life that is lived to the fullest, life at the top with unforgettable experiences that are flashed worldwide on social media. As the company builds this global dining and entertainment brand, we are on the lookout for sites in cosmopolitan capitals further afield, from Europe to the USA and wherever opportunities arise.”
The &#8216;brand DNA&#8217; for CÉ LA VI will seemingly rest on five core pillars: iconic rooftop locations; Asian-inspired design aesthetics; Asian cuisine; innovative cocktail mixology matched to Asian tastes; and entertainment options involving notable DJs and nightly signature parties.
Ce La Vi’s global marketing director, <a href="https://sg.linkedin.com/in/sarapaz" target="_blank">Sara Paz</a>. said: “Ce La Vi will be as good as it gets, with the best of everything. Nothing less will do. Top locations, top cuisine, top mixology, top audio-visuals, top DJs and top entertainment. We define the art of cool, we raise the bar higher, and we will be an ongoing magnet for the jet-set and international glitterati.”
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Private equity firm L Capital Asia is rebranding Ku De Ta, Singapore’s iconic bar perched atop the SkyPark of Marina Bay Sands.

PE firm L Capital Asia rebrands Singapore's Ku De Ta to Ce La Vi

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PE firm L Capital Asia rebrands Singapore's Ku De Ta to Ce La Vi

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