India: PE fund Brands and Beyond seeks to invest $70m in luxury brands

India: PE fund Brands and Beyond seeks to invest $70m in luxury brands

PE fund Brands and Beyond is looking to invest in luxury brands across categories such as beauty, ready-to-wear, accessories and jewellery. Photo: Priyanka Parashar/Mint

Delhi-based private equity (PE) fund Brands and Beyond is looking to invest $70 million in home-grown luxury and lifestyle brands over the next three years. Backed by large families from Europe, Singapore and India, the fund has chosen India as its base after five years of market research, and plans to take 12-14 Indian luxury brands to the global stage.

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