Peak XV Partners, a venture capital firm in India and Southeast Asia, has co-anchored a A$3.7 million ($2.5 million) pre-Seed funding round in Rosella, an AI-native commercial insurance brokerage startup.
According to an announcement, Peak XV co-led the round with Intact Private Capital, the investment arm backed by property and casualty insurer Intact Financial Corp.
Rosella, based in Sydney and Austin, is building software aimed at reducing the heavy manual work that still dominates much of the $215 billion US commercial insurance brokerage sector, per the announcement.
Tasks such as entering the same client information into multiple carrier systems, comparing lengthy policy documents, and handling servicing requests are often spread across fragmented platforms, slowing response times and making service quality inconsistent across customers, the company said.
The startup said its platform automates submissions across more than 100 carrier portals, uses AI to compare policies and flag coverage gaps and exclusions, and provides real-time guidance to sales staff during live calls based on client and risk profiles.
Rosella said the technology has reduced certificate of insurance generation time to under two minutes from about 30 minutes previously.
Co-founder Sean Stuart said the company was built on the view that service businesses could increasingly be rebuilt around software, rather than simply adding AI tools to legacy operations.
He said the goal was to make brokers more effective, not replace them, with automation taking over routine processes while staff focus on client relationships, risk judgment, and sales.
“For the first time, every business in America can get the quality of brokerage service that used to be reserved for Fortune 500 companies,” said Sean Stuart, co-founder of Rosella.
Rosella was founded by Stuart, a former venture capitalist focused on AI and SaaS, and Chris Dwyer, a former founding engineer at Constantinople who also previously led AI product development teams at Accenture.
The investment in Rosella comes as Peak XV recently raised $1.3 billion in new capital commitments across its India seed, venture, and APAC funds.
Peak XV invests in startups across India and the Asia-Pacific region, backing companies from early stages through to public listings.
Over the past 20 years, Peak XV has grown to manage more than $10 billion across 16 funds and has invested in over 450 companies. Its portfolio companies have recorded more than 35 IPOs, along with several mergers and acquisitions.
