People Digest: Pinhome appoints new CMO; Carousell appoints head of luxury category

People Digest: Pinhome appoints new CMO; Carousell appoints head of luxury category

Indonesian property tech startup Pinhome and Singapore’s online classified marketplace giant have announced key hires.

Pinhome appoints ex-GoPay as CMO

Indonesian property tech startup Pinhome has appointed Fibriyani Elastria as chief marketing officer (CMO), the company said on Thursday. Elastria is an industry veteran with over 20 years of experience in marketing across multiple sectors and companies. Prior to landing her role at Pinhome, Elastria was the CMO of GoPay, GoTo’s mobile payment arm.

“Fibri’s wealth of expertise will be invaluable as we continue to expand our reach and drive adoption of our full-stack property tech solutions for potential homeowners and developers in Indonesia,” Dayu Dara Permata, CEO and founder of Pinhome, said in a statement.

Pinhome currently works with over 20,000 real estate agents and offers more than 700,000 unique property listings in around 400 cities in Indonesia, it claimed. The company recently launched Pinhome Home Services, which provides on-demand services such as home cleaning to in-home massage and beauty services.

“Purchasing a first home is one of the biggest milestones in our lives, fraught with questions and anxiety. I believe that through its end-to-end solution, Pinhome relieves some of this anxiety and streamlines the process for both buyers and developers. I’m excited to be a part of Pinhome,” said Elastria.

Ox Street founder joins Carousell

Singapore-based classified marketplace firm Carousell named Gijs Verheijke as its head of the luxury category, as reported by Tech in Asia. Verheijke is the former founder and CEO of the fashion platform Ox Street, which was acquired by Carousell in October 2021. 

On his LinkedIn page, Verheijke said that billions of dollars in luxury goods are transacted on Carousell annually. The platform has a large and varied supply with affordable prices, but there are still problems with trust and authenticity. In his new role, Verheijke will help Carousell to solve these challenges.

Ox Street is an end-to-end marketplace for authenticated sneakers and streetwear in Southeast Asia. The acquisition came after Carousell raised $100 million in investments from STIC Investments in September 2021.

Besides Ox Street, Carousell acquired several other companies, including Indonesian secondhand e-commerce startup Laku6 in 2022 and Malaysia-based mobile classifieds startup Duriana in 2017.

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