Personal assistant startup Helpr launches in Malaysia, to expand to SE Asia soon

Malaysian startup Helpr targets SEA region by end-2015

Chat-based on-demand personal assistant Helpr has launched its service in its first market in Malaysia, joining a band of personal assistant startups in the region. The Malaysian startup, formed by former Groupon Asia Pacific executives Ang Kok Seong, Eujean Lee and Wafiq Rodzuan, has been in beta mode since June.

The startup differentiates itself, however, with its on-demand service booked via chat messages.

Its target is to expand through Southeast Asia by the end of 2015.

The service functions on chat apps like Whatsapp or via text messages, through which customers can send their request.

Helpr does not charge customers prior to completing any requests and always makes sure that they get their customers explicit approval before proceeding, the startup said, in its press statement.

Co-founder Ang said: “The idea of having a personal assistant is nothing new but we have taken this one step further by providing on-demand personal assistant services via your mobile phone. We want to be the go-to person when someone needs help and it must be simple and reliable.”

During its beta mode, Helpr was only available through SMS but it has since expanded its channels of communications to include email, Facebook Messenger, live chat via its website and WhatsApp.

“At present, we are the only startup that provides personal assistant services via so many channels and we truly believe that this is one of our competitive advantage. We received a lot of feedback during our beta stage and one of the key outcomes from that was multi-channel communication,” Ang added.

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