PH startup AutoDeal drives into property, job verticals

AutoDeal team

Philippines-based startup AutoDeal, a digital marketing platform for car brands, dealerships and consumers, is planning to enter the property and job portal business this year.

“The immense popularity of AutoDeal has boosted investor confidence, and we are now exploring other possible sectors, which include property and the job market,” AutoDeal co-founder Daniel Scott said.

Scott’s partner co-founder Christopher Franks told DEALSTREETASIA that AutoDeal will announce its involvement in the property and job market verticals in the first half of 2015. “There will be a number of differences in the product compared to other websites,” Franks said.

The founders said that they had just launched the AutoDeal’s 2.0 platform, which is equipped with enhanced features to deliver the promise of “Car Buying, Simplified” via digital tools for individuals, brands and dealers.

According to Franks, AutoDeal’s $600,000 (P27 million) seed funding from Future Now Ventures last year supported the startup’s rapid growth in last year even as they leverage on the 30 per cent annual sales increase of the Philippines’ 45 automotive brands in 2014.

The Chamber of Automotive Manufacturers of the Philippines Inc (CAMPI) has classified the country, as the second fastest growing automotive market in the world.

Since its 2013 launch, AutoDeal said it has already generated more than 10,000 leads resulting in validated new car sales across multiple segments.

Franks and Scott, both have a decade of experience in developing online lead-generation technology and a proven track-record in the automotive industry.

They spotted an opportunity to leverage digital marketing when they arrived in the Philippines six years ago and that prompted them to establish Pinoy Auto Trader, which became the largest Philippine car classifieds website, and was acquired by local classified giant OLX (formerly Sulit.com.ph) in 2013.

Seeing the rapid growth of AutoDeal in 2014, venture capital firm Future Now Ventures with its founder John Orrock, invested $600,000 of seed funding in the startup company.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.

Singapore Reporter/s

In Singapore, we are looking to double our reporting team by this year-end to comprehensively cover the fast-moving world of funded startups and VC, PE & M&A deals. We want reporters who can tell our readers what is really happening in these sectors and why it matters to markets, companies and consumers. The ability to write precisely and urgently is crucial for these roles. Ideal candidates must have to ability to work in a collaborative, dynamic, and fast-changing environment. We want our new hires to be digitally savvy and ready to experiment with new forms of storytelling. Most importantly, we are looking for hard-hitting reporters who work well in a team. Collaboration and collegiality are a must.

Following vacancies can be applied for (only in Singapore).

Following vacancies can be applied for (only in Singapore).   

  • A reporter to track companies/startups that have raised private capital, and have the potential to become unicorns. SEA currently has over 40 companies with a valuation of over $100 million and under $1 billion.
  • A reporter who can get behind the scenes and reveal how funding rounds are put together, or why they’ve failed to materialise. She/he in this role will largely focus on long-format stories. 
  • A journalist to track special situations funds, distressed debt and private credit (from the PE angle) across Asia.