<article><a style="color: #000080;" href="http://www.dealstreetasia.com/?s=piramal+enterprises" target="_blank">Piramal Enterprises Ltd</a> (PEL) on Thursday said that its subsidiary <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Piramal+Finance+Ltd" target="_blank">Piramal Finance Ltd</a> will apply to the <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=National+Housing+Bank" target="_blank">National Housing Bank</a> (NHB) to incorporate a housing finance company.</article>

<a style="color: #000080;" href="http://www.dealstreetasia.com/?s=piramal+enterprises" target="_blank">Piramal Enterprises Ltd</a> (PEL) on Thursday said that its subsidiary <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Piramal+Finance+Ltd" target="_blank">Piramal Finance Ltd</a> will apply to the <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=National+Housing+Bank" target="_blank">National Housing Bank</a> (NHB) to incorporate a housing finance company.
This was approved by the PEL board on Thursday.
Piramal Finance has a long presence in wholesale finance, catering to financing needs across real estate and as non-real estate (operating infrastructure and other sectors) sectors with a current overall loan book Rs19,170 crore. The group also manages external funds with assets under management (AUM) of Rs 7,315 crore, including alliances with leading global investors.
Piramal Finance currently caters to the entire capital stack, from early stage equity until later stage debt and construction finance for residential and both mezzanine or structured debt as well as lease rental discounting for commercial office projects. Individual housing loans, therefore, are both a diversification strategy as well as a natural extension of its business, completing its suite of products with an offering for the retail customer segment, the company said in a statement.
“Having successfully scaled up our presence in wholesale finance through Piramal Finance Limited, we believe that we have established a blueprint for growth within the real estate asset class. We therefore, feel that the timing is opportune for us to make a foray into retail housing finance. We would naturally stand to benefit from our existing relationships with our development partners and our ability to extend the tenure of our relationship from financing the construction of the project to the funding the individual home buyer,” said Ajay Piramal, chairman, PEL. Khushru Jijina, managing director, Piramal Finance said, “Having consolidated our presence in the wholesale finance segment, we are excited to extend our services into retail home finance. The scale of our relationships and existing investments across 300+ projects with 100+ development partners will enable us to hit the ground running.”
In 2015, Ajay Piramal’s financial services business was restructured and integrated into a larger, more valuable entity in the prelude to a spin-off of the unit and Piramal Enterprises Ltd’s healthcare business.
The real estate investment business under <a style="color: #000080;" href="http://www.dealstreetasia.com/?s=Piramal+Fund+Management+Pvt.+Ltd" target="_blank">Piramal Fund Management Pvt. Ltd</a> (PFM) and the mezzanine funding unit, known as Structured Investment Group (SIG), were merged under the former.
The third dimension in this integration would be the close synergy and association between PFM and Shriram Housing Finance Ltd.
Shriram Housing Finance Ltd is an affiliate of Shriram City Union Finance Ltd, which sold a nearly 10% stake to Piramal Enterprises for Rs790 crore in 2014.
Also Read: <a style="color: #ff0000;" href="http://www.dealstreetasia.com/stories/ajay-piramal-hints-at-impending-revamp-at-piramal-enterprises-41086/" target="_blank">India: Diversified Piramal Enterprises to undertake restructuring to unlock value</a>
This article was first published on <a style="color: #000080;" href="http://www.livemint.com/Industry/nS6hb7b86z8YxasogjCxOI/Piramal-Enterprises-to-set-up-housing-finance-firm.html" target="_blank">Livemint.com</a>

Piramal Enterprises said that its subsidiary Piramal Finance Ltd will apply to the National Housing Bank (NHB) to incorporate a housing finance company.

India: Piramal Enterprises to set up housing finance firm

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